Posted: Oct 16, 2017
If you want to grow your restaurant’s social media account, then you should be actively looking for new ways to get extra followers. The more followers you get, the larger the number of people that each of your new posts will be automatically broadcast to. This is ultimately one of the primary objectives of social media and it's what will give you a lot more reach and authority thus ensuring that all your hard work is not for naught.
But how do you go about growing your followers when you're starting from humble beginnings? Read on and we'll look at some of the best ways to do so!
This is one of the simplest and easiest ways to get more followers Ð simply head onto your platform of choice and then go about adding as many people as you can. What you'll find is that a large proportion of those people you add will respond in kind and immediately add you back. It can be slow going but it's an almost guaranteed way to extend your reach and influence.
Retweeting, repining or resharing is one of the very best ways to grow your following. Why? Because once again the people you help out will often want to do the same for you and that way you can expose yourself to their audience too.
If you find the above strategy doesn't work, then you should try agreeing to team up before you go ahead. Give a shout out to your followers in exchange for someone else doing the same for you and you both will stand to benefit.
Also, get your staff to follow you and see if they can get their friends to follow you too!
Use Smart Hashtags
Using the right hashtags and people will easily find your posts when they're looking for related topics. Check what's trending then post about that.
Some posts are simply more sharable than others. Amusing videos are always a good way to get a share or retweet as is writing a positive review (as the company you are reviewing will often want to spread your message).
If you have a captive audience already then make sure you leverage that opportunity. Ask your blog readers to follow you, your YouTube audience, your mailing list even customers who you see in person!
This sounds like a catch22 but the more followers you have the more followers you will continue to gain. The reason for this is simple: people like to join accounts that look popular. For this reason, followers beget followers and once you build up enough, it will become self-perpetuating.
By Donald Burns
March 21, 2017
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