Posted: Jan 23, 2017
Silicon Valley Bank (SVB) released its annual State of the Wine Industry Report today and the report forecasts sales growth of 10-14 percent.
The report’s author, Rob McMillan will be discussing the annual report in a live videocast online this morning. If you’ve missed the live broadcast, a reply will be available later. No doubt there will be press reports today and over the next few days summarizing the findings.
Here’s a link to a press release and another to download the full report: https://www.svb.com/wine-report/
I always look forward to reading this report, and it covers a lot of ground, from the big sales trends to what’s happening in restaurants to grape supply to demographic shifts. There’s a lot to like about this report. One of the things I like best is that Rob makes predictions, then goes over them the following year to see if he was right or not and why. More often than not the predictions are spot on.
It’s a long report but easy to read, so I’d encourage readers to go to the source.
My favorite chart in the report is toward the end, you can find it on page 59, “Winery Financial Benchmarks.” This is data you’re not going to find anywhere else. Survey respondents estimated that average sales growth for the year will end up at 11.9 percent.
by Cyril Penn
January 18, 2017
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