The Digital And Ubereats Growing Restaurant Market Share

Posted: Mar 23, 2017


Starting with Melbourne on Friday.

Uber apparently just wants Australians to be effortlessly happy and righteously lazy, and nothing says bliss like enjoying a few cheeky brews in your underwear. If last year's introduction of UberEATS hasn't already made us lazy enough, the company has just announced that, as of today, March 23, they'll be delivering booze too, starting with Melbourne.

As part of the launch, UberEATS has partnered with Carlton Draught to release their alcohol delivery service just in time for the start of AFL season tomorrow. On Friday, March 24 from 12pm, the general alcohol service kicks off, and from 5pm, Melbournian's can choose one of the nineteen $30 plus meal deals on their app and receive a free four pack of the specially brewed Carltons to enjoy with (or without) the game. After supplies run out, normal hours of alcohol service are midday to 9pm.

Thirty liquor license holding restaurants across Melbourne's city and inner city suburbs are participating so far, and we're pretty confident the service will quickly spread to the rest of metropolitan Australia as well. There are a few things to note before rushing to your app — alcohol will only be delivered with a food order and only a bottle of wine or six pack of beer is permitted per order. The drivers won't deliver to intoxicated folk either, so if you answer the door looking like a hot mess you'll be denied your booze. Under 18s shouldn't be cheering either — you'll need proof of ID to accept the delivery.

Obviously the service isn't meant to completely replace bottle shop runs, but is more about bringing a 'complete restaurant experience' into your home — something existing booze delivery services will need to consider. It comes well timed with the turn of the season as well, as the Melbourne winter sure doesn't promote outdoor activity.

So go ahead and order from your favourite dumpling joint, pop open that delivered brew, turn on Netflix and let the pants-off binge-watching commence.

By Marissa Ciampi 
March 23, 2017

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