Embracing The Next Generation Of Cannabis Business Events

Posted: Sep 03, 2018

Standing in my Denver office in early June, it all seemed so very far away. In the weeks that followed, I would be heading northeast to Toronto, and then farther east to Saint John, New Brunswick, and then waaaaay southwest to Mendocino County, California—all for cannabis business gatherings of different stripes.

One of the events, O’Cannabiz in Toronto, was a straight-up business expo, and I moderated a compelling panel on the future of adult-use marijuana with the biggest cannabis brands in the world on stage alongside me. Another event, the WorldCannabis Congress in Saint John, was a modified take on the conference format, withinvite-only Dzdelegatesdz instead of attendees, no expo floor, and curated panels. Mine was on the role of the media in a 420-legal society. And the third, Meadowlands, was something of an anti-conference—a scheduled, if informal, camp-out focused on California’s post-implementation cannabis supply chain in the stunning Mendo woods three hours north of San Francisco.

More than 3,500 miles separated Saint John and Mendocino, but truly, some of these events were closer philosophically than many of the cannabis business conferences to which we’ve grown more accustomed.

You can’t stroll the meandering floor of any cannabis business expo without hearing execs lamenting this still-new industry’s ever-expanding conference space. Some events, like MJBizCon and the Cannabis Business Summit, are the must-attend big dogs. There are seemingly countless other events serving specific niches including technology, individual product categories, and even singled-out cannabinoids like CBD.

But as the legal marijuana industry settles into its fifth year of adult-use sales, and as Canada preps for its recreational dawn on October 17, it’s also encouraging to see a new breed of cannabis business gatherings emerging from the fray: the boutique business event.

Continue reading at mgretailer.com

By Ricardo Baca
September 3, 2018
Source: Mgretailer.com 

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