Best And Worst New Rose Innovations, From Vodka To Subscriptions

Posted: May 10, 2018

Bloomberg -- No matter what you do or where you go this summer, you won’t escape rosé. The pink boom just keeps expanding. One out of every 36 bottles of wine Americans drank in 2017 was a rosé up from one in 510 in 2015, according to wine discovery platform WineAccess. We show no signs of giving it up. Naturally, winemakers from every corner of the globe want to cash in, so dozens of brand-new examples are creating a tsunami of the pink stuff. You probably don’t need me to tell you that a lot of these new wines aren’t worth drinking.

Like a power-hungry empire, this essential summer lifestyle symbol has even infiltrated other food and drink territories. We now have rosé-flavored vodka, tequila, gin, rum, and sake; gummy bears; ice cream; vinegar; and hard seltzer. I’ve even tasted a pretty awful rosé doughnut. The latest in actual rosé wine includes examples made from surprising varieties, such as pinotage, along with new, wild packaging and the kind of special experiences and parties you can post on Instagram. Does it feel as if we’re in the middle of a glut yet? My guess: We’re only just getting started.

Here are 10 new items on this summer’s rosé horizon, with my ratings on a scale of 1 to 10.

By Elin McCoy
May 10, 2018
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