Restaurant Discovers Secret To Great Veggie Burger Fake Blood

Posted: Feb 14, 2017

Source: Paolo Paxon

Manhattan restaurants Public and Saxon and Parole are generating considerable buzz this week—including a front page feature on—over a dish they’re serving known as The Impossible Burger.

It is, in fact, a veggie burger. But unlike the grainy hockey pucks that have plagued the culinary landscape, this one, according to the NPR reporter who sampled it, looks, feels, sizzles in the pan, and tastes remarkably like beef.

The secret was discovered in the laboratory by Impossible Foods founder and former Stanford professor Pat Brown. What made beef taste like beef, Brown realized, was the blood from raw beef, specifically, a compound called heme (as in hemoglobin). So to recreate it in a non-animal based form, Brown harvested yeast—like brewing beer—to grow lots of heme; fake blood, essentially. It’s then added into wheat, potato, and soy protein, the fat coming from coconut oil, to recreate the texture and taste of a beef patty.

Brown’s startup currently sells its veggie burger patties to six restaurants in New York, San Francisco and Los Angeles, and later this year, a regional burger chain based on the East Coast.

The Impossible Burger at Saxon + Parole sells for $17. It tastes, according to the reporter, “undeniably delicious and, I can vouch, it’s juicy like a real burger.”

Kevin Pang
by Kevin Pang February 11, 2017

Source:A.V. Club

Go-Wine Sharing and Promotion

Go-Wine's mission is to organize food and beverage information and make it universally accessible and beneficial. These are the benefits of sharing your article in

  • It Generates Free Traffic to your site.
  • Your Article Will Get Indexed Faster.
  • Your Google Rankings Will Rise. Google Rise Articles with Positive Participation & Contribution.
  • Your Article Will Reach New Customers and Audience. Go-Wine has a selected audience and visitors from over 120 countries.
  • You always receive credit - you will be cited accurately (Author, Website & Hyperlink).
  • The integrity of the Information is not compromised - you always will be linked to the most up to date version of your article.

Contact Us for more information.

© 2019 Go-Wine©. All Rights Reserved.
Designed by CX Web Design. Vision of Wine Business Academy